Now that you are here, you may be wondering what does "BTL" mean ? ... No its not your BLT with the Tomato put on top of the Lettuce ...
The term "Below The Line" (BTL) advertising, promotion or communications, refers to all forms of non-media communication & advertising.
This commonly includes all forms of promotions & communications which mainly include client facing interactions.
The BTL approach is often used for "touch and feel" products, especially in FMCG & Retail.